 Photo: Kiss the Krown As you begin the journey of creating, developing and launching your makeup brand, there are many things to consider; let's start with the product. For many of us, we have had to be a chemist to find the colors that compliment our skin, texture, undertones, etc. Then, by blessings, we have been able to come across products that somehow work with our skin. In the world of makeup there are several ways to develop products. Let us revisit times when we have been chemists. One can develop your own product from scratch. We have seen the success of many Black women in the beauty industry that started in the kitchen, Melissa Butler, founder of Lip Bar. However this approach can take extended time, financial investment, a formula ( can actually be found online), supplies, manipulating formulas, etc. Please do not be discouraged, there are other ways to get products for your brand. An alternative of being in the lab to create the most amazing blush is that you can purchase products through private label or white label manufacturers. These manufactures sell products that allow brands to purchase and re-brand the product as their own. However, there are some slight differences between the two. Private Label
White Label
 Photo: Kiss the Krown If you are interested in learning a little more about those options, Group55, a branding and marketing firm in the UK, has a great breakdown of whether white label vs. private label would be best for you and your brand. There are several manufactures for white and private label products. A simple google search can get you started.
Best Practices: Research the companies, ask questions, some manufacturers have hard copy catalogs (request them). Another opportunity is to attend trade shows (even virtual as we are still in a pandemic), again it is an opportunity to learn, understand and gain insight about this arena of product development. You want the best for your brand because you want the best for you.
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Build Your Brand is a cultivated series of blog posts to give insight and understanding of what a brand is and used tools to getting started in building a robust brand. How often do you hear people discuss their “brand?” Oh yeah, I got a brand. My brand is amazing and I sell this or you know I stay building my brand to get the bag… A lot right? I hear “brand'' so much via conversations and social media that I began to ask people about their brand. What is your brand’s story? Who is your consumer? How does your brand create an authentic connection with your consumer? I am often met with side eyes, eye rolls, “It aint that deep,” and a few choice words under their breath as they walk away. Other times, I have heard the classic statement “I am the brand.” Fair enough, we see personal branding through various platforms surrounding lifestyle, travel, cooking, beauty, fashion, etc. My questions become: How do you differentiate yourself from other influencers in your arena, what is the narrative behind your brand, or what is the consistent message you send to your audience? Valid questions and these are just a few of several pertinent questions that should be asked when developing your brand. Without having a clear, concise vision of your brand, fam, you may just have a product with hashtags.  Photo: petitiemarienyc.com So how do I build a brand? What are key elements of a brand? What are the most effective ways to communicate my brand. Well, first thing to ask yourself, what is a brand (as it relates to business?) Ignytebrand.com, a branding agency, defines brand as the way a product, company, or individual is perceived by those who experience it. A great resource, Investopedia, refers to a brand as a business and marketing concept that helps people identify a particular company, product, or individual. In essence, how are you perceived by your consumers? What do they believe about you? What do consumers say about you? What are key characteristics of a great brand (per Small Business Trends):
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