...Because Black Beauty Thrives​

Pigments of Hue was created as a blog for Black women longing to make an impact in the global beauty industry. As a marginalize group confronting the intersection of being both Black and woman, we have the unique opportunity to celebrate out stories and get it right.  It is my hope that this platform educates, encourage and enlightens those with fundamental information about the global beauty industry.

Private Label Vs. White Label

BRAND // June 2, 2021

​   As you begin the journey of creating, developing and launching your makeup brand, there are many things to consider; let's start with the product.  For many of us, we have had to be a chemist to find the colors that compliment our skin, texture, undertones, etc. Then, by blessings, we have been able to come across products that somehow work with our skin. In the world of makeup there are several ways to develop products.

Build Your Brand Series:
​What is A brand?

brand // MAY 28, 2021 

How often do you hear people discuss their “brand?”  Oh yeah, I got a brand. My brand is amazing and I sell this or you know I stay building my brand to get the bag… A lot right? I hear “brand'' so much via conversations and social media that I began to ask people about their brand.  What is your brand’s story? Who is your consumer? How does your brand create an authentic connection with your consumer? I am often met with side eyes, eye rolls, “It aint that deep,” and a few choice words under their breath as they walk away.

THE STRUGGLE: WHY BEAUTY BRANDS MISS THE MARK WITH BLACK WOMEN.

Insights  //  May 22, 2021

On September 8, 2017, Rhianna launched Fenty Beauty and the beauty industry became shooketh. With her debuting foundation with a range of 40 shades, a variety of undertones and  the celebration of all human beings, Rhianna had declared her presence  in beauty(as well as the presence of skin tones not always acknowledged) a force to be reckoned with. 

Power of #Hashtags: Digital Marketing Strategy

Marketing  //  May 23, 2021

It is amazing how symbols can change their intended purpose. In my youth, the hashtag symbol was called the pound sign. When completing actions over the phone, the pound sign was pressed to confirm your action.  Like many things in the world, the # pound sign on the phone functions as the # hash tag in the world of social media. According to Wikipedia, a hashtag is a metadata tag that is prefaced by the hash symbol#. ​

ABOUT ME

Beauty Enthusiast, MUA, Researcher creating a space to provide insights and resources for creating an authentic color cosmetic consumer experience for Black women.