About
Pigments of Hue was created to educate Black women in the arena or interested in color cosmetics by providing resources to assist in developing brand, career and more. Within the last ten years, we have seen a shift in brands focusing on increasing shade ranges in foundations, powders and other face products for the buy in from Black women. Buzz words like "Diversity" and "Inclusivity" have flooded campaigns, marketing strategies and emerge as they key word to re-branding. Unfortunately, brands are still missing the mark. It is not enough to add richer, fuller pigments to face products, slap a brown or black face on it and scream cliches of diversity. More importantly, the lack of Black women in "C-Suites" to assist in critical decision making which creates an authentic experience for their consumers. Black women owned color cosmetics brands have picked up the mantle and we are seeing our issues be addressed. The beautiful thing is that there are limitless opportunities to address the many niches of Black women's beauty needs. Pigments of Hue serves as a resource hub for those interested in the color cosmetic insights, introductory branding, marketing, trends, etc. catered to the needs of black women.
I would like to be transparent and say that I am not an expertise of marketing, branding or the color cosmetic industry. I am a makeup artist, beauty enthusiast and researcher (history background) who sees a need for resources to be easily accessible to those desiring to understand, learn and develop brands that celebrate the breadth of Black women's beauty. It is imperative that as this growing industry ($532 billion dollar as of 2020), the our presence is not only as consumers, but as the creators and cultivators.
I would like to be transparent and say that I am not an expertise of marketing, branding or the color cosmetic industry. I am a makeup artist, beauty enthusiast and researcher (history background) who sees a need for resources to be easily accessible to those desiring to understand, learn and develop brands that celebrate the breadth of Black women's beauty. It is imperative that as this growing industry ($532 billion dollar as of 2020), the our presence is not only as consumers, but as the creators and cultivators.
